Project information

PROJECT TITLE: Mediterranean Diet - When Brand Meets Peoples

Acronym: MD.net

Project duration: 1.2.2018 - 31.1.2022

The project challenges the problems of currently neglected and undeveloped opportunities of Mediterranean Diet (MD).
MD is an integral part of the Mediterranean identity, inscribed in the UNESCO List of Intangible Cultural Heritage.
The MD involves a set of skills, knowledge, rituals, symbols and traditions concerning cultures, landscape, lifestyle, ways to work (crops, harvesting, fishing, animal husbandry, conservation, processing, cooking, sharing and consumption of food products) characterizing a powerful industry.
The general objective of the project is to recognize the Mediterranean Diet (MD) as an opportunity for smart economic growth of remote rural areas.
This objective will be reached through increasing knowledge, transnational clustering and networking, testing of 3 pilots (education, branding, innovation), transferring 3 pilots to other regions and capitalisation of project results to post 2020 strategic level.

The project will strengthen exploration of the MD according to the UNESCO Med Diet Convention, blending comprehensive MD concepts with innovative tools.
The project will use both traditional and creative measures (as sharing economy) starting cooperation of quadruple helix stakeholders in order to lift the MD economy to new quality levels.

Partners:

• Campania Region
• University of Algarve
• RERA Development of Split
• Region of Crete
• University of Mostar -Faculty of Agriculture and Food Technology
• Mediterranean Diet Foundation
• Chamber of Commerce, Industry and Shipping of Seville
• Emilia Romagna Region
• E-zavod
• Standing Committee for the Euromediterranean Partnership of Local and Regional Authorities
• Association of Albanian Municipalities
• GOVERNMENT OF CATALONIA- Ministry of Agriculture, Livestock, Fisheries and Food
• Troodos Development, Cyprus

Project co-financed by the European Regional Development Fund.