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VERDEinMED

VERDDEinMED  

Project information

Project title: Preventing and reducing the textile waste mountain in the MED area

Acronym: VERDEinMED

 

Mission 1: STRENGTHENING AND INNOVATIVE SUSTAINABLE ECONOMY

Programme Priority 2: Greener Mediterranean

RSO2.6: Promoting the transition to a circular and resource-efficient economy

Test (Thematic) Project


About the project:

While the challenges and opportunities of second-hand textiles are increasingly the focus of attention of governments, industry and civil society, the transition to a circular textile and clothing economy requires significant systemic changes.

Local, regional, national and European governments can and must play a key role in creating the right conditions and incentives to accelerate this transition.

This action will lead to a green transition and, thus, to the significant structural changes in the business model needed to put sustainability and circularity at the heart of business strategy.

The VERDE project will achieve these objectives through the following activities and deliverables:

  • A conceptual framework for information exchange through the development of a Knowledge Hub;
  • Technology transfer and knowledge sharing through the establishment and testing of a technical assistance service that will set up VERDE Bussola (Green Compass) together with the Knowledge Centre, including learning interactions and evaluation, to transfer project results;
  • A strategy to promote, disseminate and adopt project results based on evidence-based findings that will inform local, regional and national policy recommendations.

VERDEinMED will present an analytical framework to study the successful implementation of circular business models, identify business model innovation, technological innovation, and social innovation needs, and enable policy and behaviour change conditions.

The VERDE project will showcase the full range of a triple-bottom-line support service aimed at civil society, industry and policymakers, indicating the tailored interventions needed for this (green) transition.

It will start by transforming the industry towards sustainable practices and driving demand towards conscious consumption. It will conclude by defining a policy framework to support the transition of the T/C sector towards sustainability and circularity.

The ecosystem thus created will be supported by Verde Bussola, the Green Compass, which combines the establishment of Regional Hubs, the Knowledge Platform and the Support Service into a single entity that brings together experts and knowledge from different locations to prepare the framework for the creation of Knowledge and Competence Centres as a single point in each region.


LEAD PARTNER: CERTH, Centre for Research and Technology Hellas, Greece

PROJECT PARTNERS:

  • DIADYMA SA, Anonymi etairia diacheirisis aporrimmaton Dytikis Makedonias, Greece
  • CRIB, Ribera consortium, Spain
  • CTA, Technological Corporation of Andalusia, Spain
  • CITEVE, Technological Centre for the Textile and Clothing Industry of Portugal, Portugal
  • E-ZAVOD, E-institute, Slovenia
  • CONF, Confindustria Umbria, Italy
  • Legambiente, League for the environment, Italy
  • TTA-TK, Textile Trade Association - Textile cluster, Macedonia
  • BFA, Bulgarian Fashion Association


Project value: € 2.970.502,00
Project duration: 33 months

"Project co-financed by the European Regional Development Fund."

 

VERDEinMED Interreg